Having experienced the world of retail--owning my own gift shop--for eight years, I learned about the rhythms of the seasons and how those rhythms can be disturbed by fear and uncertainty and just how a negative outlook affects consumer spending. Since the Holidays are upon us--albiet Thanksgiving is still 15 days away--consumer confidence is down and thus retailers are rich with goods and cash-poor so there is
that choice: Simply
wait for it to happen--and it always does--albiet in a limited vein, OR try to make it happen as many of the large chains are doing with the display of their Christmas wares and deep discounting. Even the thrift stores have holiday goods merchandised and--with the goods in my face--yes, I have chosen to buy because the prices are irresistible and there are
no crowds. Am I in the holiday mood? Hardly; but I love bargains and appreciate space around me in which to shop; so when I see what I like and the price is right, I go for the gusto. In the end, you can only nudge the consumer so much in that the money and intent is there or it is not; but, in any case, you can't sell what is behind wraps. It's all about choosing to compete or not and fighting for the consumer dollar(s) and a slice of the proverbial pie. May the best retailers prevail.

Post edited by: Loyce, at: 2007/11/06 14:25