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Nov 11
2007
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Downtown Auburn refers to itself as "The heart of Auburn"; so we will refer to South West Silver owner Syl Bruce as the Queen of Hearts who is presently cashing out her 20-year-plus business. As I witnessed--on a crazy Saturday-- the flood of stunned customers integrate the news that this long-standing business owner is closing her business, I am struck by the feeling that because of high rents, small business owners can no longer sustain their businesses and landlords truly rule. Good-bye Syl Bruce, you have serviced your community in a truly memorable way and to say you will be missed is understating reality. We wish you well wherever you may land for the likes of your service we may not see again. Farewell. And, sterling silver lovers: You have until the end of the year to scoop up the gems at bargain prices, and to wish Syl Bruce a fond goodbye.
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written by mediamaven, November 12, 2007
Southwest Silver is a favorite store of everyones. Will have to make sure and stop in soon. We love going in there and finding some wonderful earrings, silver jewerly and much more. That is not great news. Best wishes to you Sylvia and your endeavors.
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written by LindaBirks, November 12, 2007
Wow, I'm sorry to hear about another business leaving the area especially a business that is so service oriented. What a shame that small business owners have to fight every inch of the way to keep treading above water and then finally have to give in to the current economical trend.
Linda
Linda
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written by Loyce, November 12, 2007
Well, there is that quote that says "Whoever has the gold makes the rules" and that can certainly prove to be the truth when landlords think only of their high rents and fail to value quality tenants, especially when we are talking of a veteran who is beloved in the community and brings droves of her patrons to the Downtown area. When the landlord is an adjacent business owner, one thinks perhaps the decision to raise high the rents of a neighboring business will prove to self-defeating. Time shall tell. 
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