The Buzz

Spotlight on Auburn Businesses Part I: Carpe Vino is No Compromise

This is the first in a Series of blogs where I will be highlighting new and old businesses unique to Auburn. This is my way of supporting our town's "Think Auburn First" campaign, which I read about in the Sentinel and was reminded of more recently in Gary Moffat's column, "Don't Drive to Roseville; Think Auburn First", a few months ago.

In his article, Gary mentioned several reasons why so many of us head down the hill to shop instead of buying locally. He talked about the supposedly lower prices offered by the big box and chain stores and the fact that many of us want what we perceive to be better price/selection/value from the bigger stores. Being a Bay Area transplant myself, I must admit that I used to be one of those weekend mall-goers and monthly Costco shoppers. However, lately the trips down the hill are few and far between for several reasons.

1) The sky-rocketing price of gasoline nullifies the few pennies I might save by driving down the hill to the big box stores.

2) What used to be a "quick trip" is now a bloody nightmare since I must drag four whiney children along. Yes, the exponential growth of my family makes car trips something I avoid at all cost.

3) I simply did not know what shopping opportunities were available to me here in Auburn.

This is a point that Gary also made reference to in his article. "Many Auburn residents are simply unaware of what is available in this town."

Personally, I have found this to be very true. After having lived here for nearly five years, I started making some of my own local discoveries when the AuburnBuzz was launched last year. I was pleasantly surprised to find so many lovely and unique shops and restaurants that I never knew existed. The Longhorn Meat Company, Creative Endeavors, Wild Flower, Winston Smith Books, Ultimate Beauty Supply and La Fornaretta Restaurant to name a few. Over the last year, I have made it a point to cut down on my trips down the hill, and instead take the time to discover more local businesses that can be found in the nooks and crannies of our historic town. I choose to support our local small-business owners whenever possible and I have found it is also a great way of connecting with people and getting to know our community better.

After being so inspired by Gary Moffat's article, which was completely on target in my humble opinion, I would be remiss not to mention the wine bar and restaurant, Carpe Vino, which is owned and run by Gary and his son, Drew, at the top of the list . I just had my first opportunity to check it out a few months ago and was not disappointed. (Yes, I realize it has been open for several years, but pregnant patients and nursing mothers are generally not allowed to partake at the wine bar). The ambiance created by the interior brick walls, low lighting, and local artwork displayed on an impressive cabling system was more than I expected. That is not to mention the terrific selection of wine and the most friendly and knowledgable staff you could ask for. Not being a wine conisseur myself, I rely heavily on the recommendations of the experts behind the counter. I can't wait to go back and try some of the Amador County varieties Gary recently added to his selection. I have been told by many the food is par excellence, but will have to discover that for myself the next time around. As Gary would say, see you in the wine bar!

While I found the service at the wine bar to be excellent, I must say that 'lack of customer service' is one reason that Gary forgot to mention in his previously-mentioned article that drives many of us down the hill. Unfortunately, both my husband and I have experienced sub-par customer service more times than we would like to remember at local Auburn businesses. Without mentioning any specific names, there have been numerous occasions we have felt the customer service was severely lacking and perhaps the help didn't try harder because they thought theirs was the only or best option in town. Au contrare. There is ALWAYS another option. We may give the business a second chance (everyone has an off day, right?), but if the service is bad two times in a row, forget it. We won't go back and would rather drive a longer distance for a better experience. We try to patronize those businesses that seem to appreciate their customers the most. Let me add that we are not extreme picky people, but we do expect common curtesy, friendliness, and just the slightest aire of helpfulness. Cheers to the Auburn businesses that already have this figured out!!!!!!