The Placer County Water Agency, which does a good job meeting the demands of its growing service areas, is also helping with a statewide public awareness campaign called “California’s Water: A Crisis We Can’t Ignore.”
As Governor Schwarzenegger and the Legislature debate methods of
meeting the crisis, the PCWA and virtually all other public water
agencies believe the state’s citizenry must be made aware of the
critical problems confronting California’s water supply and delivery
system.
PCWA directors have approved a $30,000 contribution to the campaign
that was launched last month by the Association of California Water
Agencies, the statewide organization involved in legislative,
regulatory and public policy issues for some 450 water districts.
PCWA Board Chairman Lowell Jarvis said ACWA’s $9 million multi-media
campaign includes print and radio advertising, television, and internet
and community outreach.
"Our board vigorously supports ACWA’s emphasis on water education,” Jarvis declared.
In a related matter, PCWA Director Gray Allen of Roseville has been
elected to ACWA’s Region 3 Board of Directors. Region 3 represents
Sierra Nevada watershed interests.
Allen, a public relations executive, was elected to the PCWA’s
governing board last November. He served seven years on the Roseville
Planning Commission before that.
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